How a Pizza Restaurant Keeps Customers Coming Back
A busy pizza restaurant is not built on a great opening week. It is built on the fifth visit, the tenth order, the family that stops experimenting with other places because they already know where Friday night is coming from. Plenty of operators spend heavily to get attention, then quietly lose margin because they have not solved the harder problem, which is giving people a reason to return without being reminded. Customer loyalty in pizza is deceptively s